The Colour and the Shape (of Organic Dog Treats)
Maisy’s Organics is still in our gestation period (no official documents with the State of Illinois filed), so we’re operating under the LLC agreement of Corederoy Partners - my incubation “space” where plenty of consulting goes down. There will come a time when we’re ready to set Maisy’s Organics free, but for now, the notion, company, and products are resting comfortably here at Corederoy Partners.
The idea behind Maisy’s Organics came to us over the past few years. Like many of you, the pet food scare and recall of 2007 shook us to our core when it comes to caring for and feeding Maisy. We couldn’t trust these big brands any longer. They betrayed us with their slick marketing and fooled us into thinking that dog food and treats were different. Turns out, they’re all the same. Made from the same place - with the same ingredients.
We’ve decided to be different. Very different. From our 100% all organic ingredients to the extra boost that your dog will feel from our organic flaxseeds and glucosamine, Maisy’s Organics is unlike any other dog food product out there. Our PB Bones, Apple Cinnamon Pies, CavalierCorn, and Chicago Style Dogs are made with the utmost care and pride. Maisy, our Chief Testing Officer (CTO) wouldn’t have it any other way.
This is a long, interesting process for us. Take us back 3 months and we never would have thought that we’d bein the organic dog treat business. Tonight, while Natalie is out with her girlfriends, Maisy and I are set to finalize a few of our product recipes. After spending the past 12 months up to my elbows in organic peanut butter and apples, it’s time to get moving on the operational side of Maisy’s Organics.
Towards that end, we’ve sourced our products, lined up an artist to help us bring Maisy’s Organics to life, and have begun the certification process. We’ll be enlisting plenty of our friends through this start-up and if you’re interested in being one of our “Alpha Dogs” for our initial tests, we’d sure love to have you. Send a note to maisysorganics@gmail.com and include your mailing address. We’ll ship out our best as soon as the batch is ready!